Coles' Downfall: A Canary in the Coal Mine for Australian Supermarkets The recent Federal Court judgment against Coles, the country's second largest supermarket chain, has left its rival Woolworths on high alert.
The ruling that Coles misled shoppers with its "Down Down" fake discounts is a damning indictment of the company's business practices.
Coles' strategy involved temporarily hiking prices and then marketing them as discounted when they returned to their original level.