Google's $10 Million Gamble on a Dead Airline's Secrets Google has acquired Spirit Airlines' digital estate, including 100 million company emails, 500 million Microsoft Teams messages, and 175,000 employee records, for $10 million.
At first glance, this transaction appears to be nothing more than data scavenging, but upon closer inspection, it reveals a complex web of motivations.
The real value in Spirit Airlines' digital estate lies not in its sheer volume of data but rather in its continuity.