The Business of Idolization: When Celebrity Legacies Become Merchandise The Whitney Houston Barbie doll is an official release from Mattel, crafted in collaboration with Pat Houston, Whitney's sister in law and executor of her estate.
This partnership seems like a natural fit, given the enduring popularity of the "Voice. " However, beneath its surface lies a complex web of cultural significance, market demand, and business strategy.
Mattel has released dolls honoring several musical icons, including Miley Cyrus, Kylie Minogue, Diana Ross, Tina Turner, and Elton John.