Thrive's Kushner Defends Involvement in FIFA Mess, Hires Elon's Go to Lawyer The world of global soccer has long been plagued by controversy, but the latest scandal to involve private investment firm Thrive Capital is a stark reminder that even well intentioned ideas can go horribly awry.
At its core, the issue revolves around FIFA's ill fated plan to create a new corporate entity, FIFA Forward Enterprise (FFE), which would have allowed member associations to sell shares in the company to private investors.
On the surface, FFE seemed like a laudable goal: to direct more capital and equity towards underdeveloped nations, supporting grassroots football and growing the global game.