Disney's Galactic Gamble on Reviving Franchise Fatigue Disney's latest attempt to reboot the ailing "Star Wars" franchise has yielded mixed results, with "The Mandalorian and Grogu" grossing $345 million worldwide despite being directed by Jon Favreau and boasting an impressive cast.
This summer's underwhelming box office performance raises questions about the studio's strategy in revitalizing the beloved brand.
A key factor at play is Disney's decision to release a live action film connected to the larger universe but feeling more like a side quest than a central narrative.