The Dark Side of Social Media's Most Lucrative Ad Deal Temu spent up to $962 million on ads that helped finance an army of fake creators on Meta platforms, according to research from Online Risk Labs.
This is not just a case of a company getting duped by scammers; it's a stark illustration of the darker side of social media's most lucrative ad deal.
At the heart of this issue lies Ya Lily, or rather, what appears to be Ya Lily – a top creator for Temu's partnership ads on Meta platforms in the UK and Europe.