Snap's $3. 5 Billion Bet: Can AR Glasses Replace Smartphones? The tech industry has been obsessed with putting computers on people's faces for over a decade, but so far, it's been a losing proposition.
Yet, Snap CEO Evan Spiegel believes that his company's new augmented reality (AR) glasses can usher in a post smartphone era.
Spiegel envisions a future where people display data and interact with virtual objects right in front of their eyes, rather than constantly staring down at their phones. This concept has been years in the making.