Slayyyter's "Crank 2": A Business Model in Musical Form The music industry has long been a breeding ground for creative entrepreneurship, and Slayyyter's latest release, "Crank 2," exemplifies an artist's ability to navigate the business side of music making.
By releasing a sequel to her previous hit and reimagining older songs as new product lines, Slayyyter employs a savvy marketing strategy that mirrors big box retailers' tactics.
Slayyyter's discography can be seen as a series of iterative releases, each building on its predecessors' success. This approach allows her to create a consistent yet adaptable brand identity.