Plum Position: How Mutti Turned Tinned Tomatoes into a Status Symbol The premiumization of tinned tomatoes has become the latest example of how consumers are willing to pay more for high quality ingredients, even in the most everyday products.
For Mutti, an Italian brand that's been around since 1899, this trend is paying off big time.
The company is poised to take over as the UK's biggest non supermarket brand of tinned tomatoes and other tomato based products.