The Eurovision Effect: How Israel's Soft Power Play Is Changing the Game A recent investigation by the New York Times reveals that Israel has been using its participation in the Eurovision song contest as a tool for soft power, subtly influencing public opinion and shaping the narrative around its presence in the international community.
This approach is part of a broader shift in how countries wield influence on the global stage.
A New Era of Soft Power In recent years, nations have increasingly used softer tactics to achieve their goals, moving away from overt military intervention or economic coercion.