The Cult of College Football: How Brands Are Selling Participation The enduring appeal of "Fansville" lies in its ability to capture the essence of college football fandom, blending nostalgia, tribalism, and fandom into a unique cultural blend.
As Dr Pepper's longest running ad campaign enters its ninth season, it's clear that brands are struggling to keep pace with the ever changing landscape of the sport.
Lane Kiffin's starring role in this year's campaign is a deliberate move by the brand to tap into his polarizing personality.