The Business of Fantasy: How Isekai is Revolutionizing Corporate Strategy The concept of "Isekai" – where characters from one world are transported to another – originated in Japanese role playing games (RPGs).
However, its application extends beyond gaming. Companies are increasingly using Isekai as a marketing strategy to boost brand recognition and employee engagement.
The Origins of Isekai: From Gaming to Business Isekai games have their roots in Japanese culture, dating back to the 1980s.