The Unhinged Influencer: A Cautionary Tale for Social Media The recent detention of Dalton Eatherly, aka Chud the Builder, in Tennessee has sparked a mix of outrage and schadenfreude online.
Eatherly's alleged involvement in a shooting outside the Montgomery county courthouse raises questions about the consequences of cultivating an audience through incendiary content.
Eatherly's rise to fame was built on live streams where he deliberately used racial slurs, a tactic known as "rage baiting.