The Birkenstock Bonanza: What's Behind the Retailers' Discounts? As summer gives way to fall, retailers are offering deep discounts on select Birkenstock styles, with up to 50% off at Nordstrom and Zappos.
This sudden wave of price cuts has sent shoppers scrambling for deals on the iconic sandals. One possible explanation lies in the challenges faced by brick and mortar stores.
With e commerce giants dominating the market, traditional retailers have had to get creative to stay afloat.