The Fallout from Good Good Golf's Sponsorship Withdrawal: A Watershed Moment for Golf's Diversity Efforts?
Good Good Golf's decision to withdraw as title sponsor of the PGA Tour event in Austin this fall, following controversy over a video promoting a new Callaway driver, has sparked a long overdue conversation about golf's handling of sensitive issues.
The company's willingness to push boundaries often comes at the expense of good taste and judgment, as evident in the tone deaf video that perpetuated a damaging stereotype about violence against women.