The House of Mouse Turns to TikTok for Content The recent announcement that Disney is partnering with TikTok to bring fan made content directly into the Disney+ app should come as no surprise.
In an era where streaming wars are raging and attention spans are shorter than ever, it's a savvy move by the media giant to tap into the vast creative potential of social media platforms.
Disney's pilot program, set to launch in the US within months, will feature fan made videos on TikTok about Disney's various franchises – Pixar, Marvel, Star Wars, and more – in the "Verts" section of Disney+.