Diageo's Double Edged Strategy: A High Stakes Gamble on Brand Revival Diageo's new CEO, "Drastic Dave" Lewis, has unveiled a plan to revive the company's fortunes by doubling Guinness production and slashing jobs.
On its face, this move seems like a calculated risk that could pay off handsomely for investors, but upon closer inspection, it reveals a more complex picture of cost cutting zeal and brand revamp.
The plan aims to deliver $1 billion in annual savings over two years through restructuring. This nod to Lewis's reputation as a turnaround expert was met with optimism by investors when he took the helm last November.