Chinese Artist WINWIN Parts Ways With SM Entertainment And NCT The news that WINWIN, a 28 year old Chinese artist, has ended his exclusive contract with South Korean entertainment giant SM Entertainment may seem like a minor development in the K pop world.
However, it marks a significant shift in the global entertainment landscape.
For over a decade, South Korean companies like SM have dominated the K pop scene, producing highly polished groups and idols that have captivated worldwide audiences.