The Frenzy for Virality: China's Online Traffic Problem Runs Deeper Than You Think The recent viral sensation surrounding a 75 year old man and his wife in Shaoxing, Zhejiang province, has brought into sharp focus the darker side of online culture in China.
This phenomenon of aggressive pursuit of online traffic, where content creators and fan groups prioritize going viral over all else, is disrupting daily life and straining public services.
The story of "Grandpa Calabash" and his gourds began as a harmless expression of affection but quickly spiralled out of control.