Cadbury Cuts Supply Chain Lead Time with Key Ingredient Production in Malaysia Mondelez's decision to open a new facility in Malaysia to produce chocolate crumb, a key ingredient for Cadbury bars, has shaved off at least two months from its lead time.
By localizing production and reducing reliance on imports from Australia and South Africa, Mondelez claims to have streamlined operations and improved efficiency.
However, the true nature of this strategy is subject to interpretation.