The Business Case for Social Media Savvy The notion that social media is only relevant to Generation Z's dance trends and memes has finally been debunked, even in traditional bastions of British politics.
Andy Burnham's decision to create five new roles for social media professionals at the Guardian, with salaries touching £70,000, signals a significant shift in the industry's perception.
Burnham's commitment to feeding the algorithm may seem novel on this side of the Atlantic, but it's been a staple of American politics for years.